List of products by brand Curls
CURLS was founded by Mahisha Dellinger. Disenchanted by the lack of natural hair products with quality and effective ingredients, Mahisha sought to create a new brand that resonates with women like her. She worked with leading cosmetics and wellness experts to develop CURLS. Our CEO's wish was to create an extraordinary, high quality and natural hair care line for an overlooked audience.
The broad chemistry background of its team and the niche represented by the needs of women with natural hair have proved to be a winning combination that continues its trajectory today.
Over the past decade, CURLS has emerged as a leader in the natural hair care industry, with our CEO frequently speaking at conferences with the giants of the retail industry. Our success is largely attributed to the innovation of new products that meet the evolving needs of the natural hair industry. Before this, women just wanted something to "tame" their manes. Now they demand quality products that "celebrate" and show off their perfectly imperfect curly hairstyles.